Keynote Theatre 1
Wednesday 7th November
Thursday 8th November
11.00 - 11.30
Henry Dieudonné-Demaria - Defra
Natural capital and the future of environmental land management
Government priorities for the future of environmental land management. How do Brexit and the publication of the 25 Year Environment Plan change things? What are the risks and the opportunities? What is the big win?
11.45 - 12.15
Lord Carnarvon - Highclere Castle
Highclere - Becoming a Global Icon of UK Heritage
Lord Carnarvon's talk will follow a timeline from when himself and Lady Carnarvon took over the Castle in 2003, exploring the main challenges and long cycle of building repairs, to Highclere becoming a global icon of UK heritage through the popular TV series Downton Abbey. Through further developments and entrepreneurial ideas, Lord Carnarvon will discuss how he is able to maintain the coherence of the Estate in the the long run.
12.30 - 13.00
John Kirkpatrick - TESCO
Chicken or Egg - Working with retail to drive a successful diversification opportunity.
John Kirkpatrick will be discussing a significant change program across the TESCO poultry and egg division which he has led, focused on improvement based on science, evidence and factual information. One specific area that he has developed in order to deliver to customer expectations is welfare outcome measure reporting, providing benchmarking tools to benchmark not only within the country, but globally. He currently manages in partnership with suppliers and third party audit provider Integra, a diverse and challenging global portfolio; however, it is one that presents significant opportunities for the future of U.K. agriculture.
13.15 - 13.45
Rosie Martin - The Bishop’s Palace
How to grow your visitor income
Visitor numbers to The Bishop’s Palace have doubled in 5 years. This success has built reserves and an annual surplus that is reinvested in the site. Rosie provides practical advice on growing your business from diversifying audiences and attracting the family market to launching a highly successful café and catering business. She will share how marketing, building a unique play area, and an ever-changing public events programme changed the fortunes of the 800 year old Palace.
14.00 - 14.30
Iain Beaumont - Cowdray Estate
How to start an exclusive-use events business on a country estate
Iain will give a broad insight into the ways that you can make money through accommodating exclusive-use events within your property and grounds. Topics will range from understanding client expectations, marketing your business and the added-value achieved by letting your property on an exclusive-use basis. Iain will also explain the key steps necessary to set up and run a successful business, as well as ensuring that you get the basics right
14.45 - 15.15
Tom Mellor - Wold Top Brewery
Developing businesses to add value to an Agricultural Commodity
Outline the transition from Farmer to Brewer to Contract Packager of beer and to Malt Whisky Distilling utilising barley and water from the farm which then underpins its viability. Learning how to market a product both Nationally and Internationally.
15.30 - 16.00
Di Wood (Hammill) - Wild Harvest
Developing your Glamping BRAND - Branding tips for newby glamping business owners
So, you have a glamping site or an idea for one but don''t know where to start with creating a consistent presence online? An identity that is easily recognisable as your business? This talk is for you if you want not just to set up a business but develop a recognisable brand that reflects your business and gets instant recognition across all platforms.